Small and Large Businesses Take a Look at Importance of SEO and Marketing

    (Provided by ABC Glass & Mirror, Inc. - Monday, January 21, 2013)

Small businesses and large businesses alike understand the importance of SEO (Search Engine Optimization) for their company’s marketing.  As SEO has evolved, we see that it is not only ever changing, but it is very difficult to keep up with the cutting edge of search engine ranking.  This can be attributed to Google’s endless updating of their methods to give their customers the best search results for what they are looking for. When SEO was in its infancy, the number one thing that companies looked at to gauge marketing success was page ranking. 

Now we all know that page ranking is important; however, businesses need to understand that page ranking only gives one of Google’s many perspectives of search.  Every search completed by a Google user produces a tailored search to their area and likes.  This produces a unique quandary for marketing your business.  We all know that SEO and page ranking is very important to your business, we also know there are things to keep in mind while trying to keep your company in the top of its marketing game.  Here are two types of searches to keep in mind when trying to tackle this marketing dilemma:  Personalized Search and Local Search. Google not only knows all of your search history and will give you results according to your interests; it also takes into account your locale.  This can have a huge impact on what types of search results appear for every Google user. 

Now, that being said, traditional page ranking is important, but your overall strategy should not just be SEO it should be WPO (Web Presence Optimization).  As Chuck Bankoff from Kreative Webworks, Inc. has clearly laid out in this article in Hotfrog, WPO is a strategy that takes into account every aspect of the web including all social media and actual content that a company puts out.  For a more in depth look at WPO click here for the full article. http://sbh.hotfrog.com/Topics/Sales-Marketing-and-Public-Relations/how-NOT-to-measure-your-web-presence

 

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